Startups – The Product Bus

Plan your startup journey on The Product Bus

Every successful startup eventually hires product leaders. Why? Because product thinking transforms gut feelings into evidence-based decisions.

But here’s the challenge: most early-stage founders can’t afford a full-time product leader when they need these insights most.

That’s where we come in.

We bring product management expertise to founders at the crucial early stages, teaching you how to:

Transform customer conversations into actionable product decisions
Validate ideas before spending precious development resources
Build features your customers will actually use and pay for
Create scalable processes that grow with your business

Choose your destination

The Startup Pit Stop

Your startup GPS at any crossroad. Book a Startup Pit Stop for validating initial ideas, evaluating current direction, considering pivots, or prioritising next steps.

We use design thinking and strategic advice to give expert analysis of product-market fit, customer needs, and strategic options in one focused engagement to confidently choose your path forward.

Pre-MVP

Transform your validated idea into a minimum viable product that de-risks your journey.

Our structured approach helps define core features, prototype solutions, test with real users, and select the right development partners.

We help you build with purpose while minimising technical debt and investment risk, allowing you to navigate the critical build phase with confidence while preserving your resources and equity.

The Bus Pass

Once you’ve completed a Pit Stop or Pre-MVP Project with us, you can move to a Bus Pass retainer for your specific product needs.

From market research to competitor analysis, test marketing or strategic coaching, the Bus Pass works with your pace, schedule, and budget, giving you top quality Product Strategy and Leadership support on your terms.

The Startup Pit Stop

Your startup GPS at any crossroad. Book a Startup Pit Stop for validating initial ideas, evaluating current direction, considering pivots, or prioritising next steps.

We use design thinking and strategic advice to give expert analysis of product-market fit, customer needs, and strategic options in one focused engagement to confidently choose your path forward.

Learn More

Pre-MVP

Transform your validated idea into a minimum viable product that de-risks your journey.

Our structured approach helps define core features, prototype solutions, test with real users, and select the right development partners.

We help you build with purpose while minimising technical debt and investment risk, allowing you to navigate the critical build phase with confidence while preserving your resources and equity.

Learn More

Bus Pass

Once you've completed a Pit Stop or Pre-MVP Project with us, you can move to a Bus Pass retainer for your specific product needs.

Testimonials

I can't say enough about working with Scotty and the Product Bus team. In a world of endless startup advice and competing priorities, they helped us cut through the noise and focus on what truly matters - validating our solution and ensure that our messaging resonates with key decision makers. What makes The Product Bus special is their practical, no-nonsense approach. They don't just tell you what you want to hear; they help you build something customers actually need.

Scotty’s superpower is being a critical friend, and when you are venturing into something new and your head and heart are filled with excitement and dreams of making the big time, you need a friend like Scott. He has a knack of being provocative. He’ll ask tough questions and tell you how it is, ensuring your blind spots are thrown into the light before it is too late. He does this with the very best of intentions because Scott wants you to succeed. As a founder, I can say that I am grateful for Scott’s critical friendship.

The help and support that I have received working with the Product Bus team has made the difference between me feeling lost with how to grow my business to empowered. They’ve helped me validate my overall business idea and also really understand what’s involved in getting to MVP and the validation steps required along the way. I can’t recommend them highly enough.