Start guessing, start knowing.
The rush to “build something” often steers founders off course. Harness proven product strategies to turn customer insights into confident decisions about what to build – and when.
Ideate
Validate
Prototype
Build
Our process
Ideate
Work with experienced product leaders to explore your problem space to find something that you’re uniquely qualified to solve.
Validate
Turn your assumptions into certainties by using market insights to develop a clear value proposition and solution design.
Prototype
Use rapid prototyping to gain traction and determine if your idea has a commercial future, or if you need to adjust and test again.
Build
Bring solutions to market with a community of ready customers, with your development partners or ours.
Many ideas sound great around the dinner table or meeting room but quickly fall apart when the commercial realities are explored.
Our Workshops are designed to ask key questions to determine the best way to quickly test ideas to ensure that time and budget aren’t wasted on speculation.
Our programs can be adjusted in focus or stage of development based on client needs.
Our “Roadworthy Check” Discovery session uses a rapid ideation framework developed by The Product Bus to quickly evaluate a situation, identify opportunities, and define key questions and actions.
It’s a one-off consulting engagement that gives you holistic feedback on your current state or commercial prospects of your idea with recommendations for the suggested next steps that will bring you the most value as you move forward.
We’ll work to understand the current health of your idea or product, help you test your value proposition, target market, and road map, and provide honest, constructive feedback on the challenges and opportunities we see based on our work together.
The startup world is full of traps that can trip up even the smartest entrepreneurs. You know the ones – building a product nobody wants, pouring money into development without a solid plan, or sticking to your original idea even when the market is screaming for something different. It’s easy to get caught up in the excitement and lose sight of what really matters.
We help you navigate the tricky balance between vision and peril by helping you test your assumptions with rapid-fire experiments to make data-driven decisions each step of the way.
Our Pathway to MVP Program is a comprehensive, step-by-step journey designed to take your idea from concept to a market-ready Minimum Viable Product.
This structured program is divided into three distinct stages, each building upon the last, with no lock-in requirement. You have the flexibility to proceed at your own pace and decide whether to continue after each stage.
1. Ideation & Validation:
2. Rapid Prototyping
3. MVP Scoping & Developer Selection
Throughout each stage, we combine hands-on workshops, expert guidance, and practical implementation to validate your idea, refine your value proposition, and build a solid foundation for your MVP.
By the end of the Pathway to MVP, you’ll have a clear roadmap, a validated product concept, and the confidence to move forward with development or seek investment with a solid business case.
The Bus Pass is our flexible retainer service, designed to give you access to expert support exactly when you need it. Whether you’re a hands-on founder or working with a tight budget, it’s the perfect complement to your Pathway workshop experience.
*Bus Pass available only to current and past Pathway to MVP Project customers.
Our services set you up with a solid strategy. But what about those moments when you need a little extra help? That’s where the Bus Pass comes in.
We’ve built a bank of startup-savvy freelancers who understand how The Product Bus works. This means you get top-tier talent without the hassle and cost of finding, vetting and managing freelancers on your own.
Our team understand testing, rapid turnarounds, and budgets that aren’t unlimited. So whether you need a UX-er for a day or a market researcher for a week, we can provide a great resource that fits seamlessly into your projects with us.*
The Bus Pass is all about empowering you to build your startup your way, with a safety net of support ready when you need it. It’s the convenience of having a dream team on standby, without the overhead.
