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Validate your idea
Test your Market
Build with Confidence.

Validate your idea, Test your Market,
Build with Confidence.

We help founders stop guessing and start knowing.

We help founders stop guessing and start knowing.

The rush to “build something” often steers founders off course, rushing to code without evidence of product market fit. Focusing on startup validation and market research, can guide you to chart a smarter course and build a better MVP.

Through proven product strategies and structured programs, we guide founders and organisations to make evidence-based decisions based on customer insights.

The rush to “build something” often steers founders off course, rushing to code without evidence of product market fit. Focusing on startup validation and market research, can guide you to chart a smarter course and build a better MVP.

Through proven product strategies and structured programs, we guide founders and organisations to make evidence-based decisions based on customer insights.

We use a practical, product-led approach to help startups stop guessing, make better decisions, and build something customers actually want.

We work with:

We work with:

Startups

We help individual founders validate ideas, scope MVPs, and navigate growth decisions.

Our product-focused approach ensures you're building the right thing for the right customers while maintaining control of your venture.

Choose from cohort experiences, strategic workshops. and our intensive Pre-MVP Project

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Programs

We enhance existing startup support programs through curriculum design, workshop delivery, and mentorship.

Whether it's an university incubator or a VC-backed accelerator program, we bring industry experience and proven methodologies to help your participants validate ideas and build sustainable businesses. 

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Partners

For development agencies and venture studios, we provide white-label product strategy services and startup validation frameworks.

Our consulting expertise helps you expand your service offering with proven methodologies for idea validation, customer discovery, and product roadmapping. 

About Us

Current Workshops and Events

Testimonials

I can't say enough about working with Scotty and the Product Bus team. In a world of endless startup advice and competing priorities, they helped us cut through the noise and focus on what truly matters - validating our solution and ensure that our messaging resonates with key decision makers. What makes The Product Bus special is their practical, no-nonsense approach. They don't just tell you what you want to hear; they help you build something customers actually need.
Sean DuffyStackle
Scotty’s superpower is being a critical friend, and when you are venturing into something new and your head and heart are filled with excitement and dreams of making the big time, you need a friend like Scott. He has a knack of being provocative. He’ll ask tough questions and tell you how it is, ensuring your blind spots are thrown into the light before it is too late. He does this with the very best of intentions because Scott wants you to succeed. As a founder, I can say that I am grateful for Scott’s critical friendship.
Paul BrowningManaging Director, Vivedus
The help and support that I have received working with the Product Bus team has made the difference between me feeling lost with how to grow my business to empowered. They’ve helped me validate my overall business idea and also really understand what’s involved in getting to MVP and the validation steps required along the way. I can’t recommend them highly enough.
Alexandra BlakemoreRosy