Kill Your Ideas Month is the first in our new series of themed, practical events for founders.
After working with hundreds of startups, we’ve noticed a pattern. The founders who succeed aren’t the ones with the “perfect” first idea. They’re the ones who get good at testing ideas quickly with real people, killing the ones that don’t work, and refining the ones that do.
That’s not a talent you’re born with. It’s a practical skill you can learn.
And it’s a lot easier (and more enjoyable) to learn with other founders. Testing ideas on your own can feel tough and isolating. Doing it together keeps you accountable, gives you fresh perspectives, and makes the process far less lonely.
So this March we’re running three different events to help you get comfortable putting your ideas to the test, wherever you are in your journey. Check them out below.
Upcoming Cohorts and Workshops
Put your idea to the test with other founders over 5 days. Learn how customers think about competition, design a willingness-to-pay test, run it with real buyers, and reach a verdict: GO, PIVOT, or STOP.
This is for you if: You have an idea you believe in (but aren’t too precious about!) and you want to see if it’s worth pursuing.
Learn how to evaluate ideas fast, design experiments that give you real answers, and make confident GO/PIVOT/STOP decisions. Walk away with a repeatable framework you can use on any problem, forever
This is for you if: You have too many ideas and can’t decide which one to pursue, or you simply want to learn the skills and frameworks to apply in the future.
Prefer 1:1?
Our sprints offer the same frameworks with dedicated, personalised support.
Learn how to identify your real buyer, design a willingness-to-pay test that surfaces genuine commercial signals, and stop confusing interest with intent.
This is for you if: You have a product but no one’s buying and you don’t know why, or you just want to learn how to test and identify commercial opportunity.
Prefer 1:1?
Our sprints offer the same frameworks with dedicated, personalised support.