Go From
Idea
to
Evidence
in a Product Bus Cohort
Upcoming Cohorts:
Validate Express: Digital Health Edition
From Insight to Evidence
A 12-week guided validation sprint for founders building digital health products.
Whether you’re working on an idea, prototype or early MVP, Validate Express: Digital Health Edition helps you cut through the complexity of healthcare and validate real clinical and commercial value – fast.
Sign up for an information session to find out more. All dates 2025.
Why a Digital Health Edition?
Digital health founders face specific hurdles that general startup programs can’t solve: clinical value, payer pathways, regulatory expectations, evidence requirements and real-world adoption.
This cohort gives you a structured, practical way to answer the core question:
“Will this work in the health and wellbeing space, and who will pay for it?”
Is This Cohort Right For You?
Validate Express: Digital Health Edition is designed for:
- Founders building digital health or digital medicine products
- Clinicians, researchers and engineers exploring a commercial pathway
- Innovators with an idea, prototype or MVP needing clarity on payer, evidence and workflow fit
- Early ventures wanting to validate clinical problems with real users
- Anyone who wants to make decisions based on evidence, not assumptions
Your Facilitators
Natalie Ellis – Product Mentor – The Product Bus
Natalie’s extensive digital health expertise includes work as Strategic Product Lead for a major Federal Government health service website, where she drives user-centered improvements that impact millions of Australians. With deep experience in healthcare market research and public policy, she understands the unique challenges of validating health products, from regulatory requirements to user trust. Her work spans consumer health, clinical workflows, and health system integration, making her the ideal guide for founders navigating the complex intersection of healthcare needs and digital innovation.
Scotty Allen – Founder – The Product Bus
Scotty’s journey from educator to EdTech leader to founding The Product Bus gives him unique insight into behaviour change products, essential for digital health success. Having validated and scaled products across multiple startups, he specialises in helping founders test assumptions before building, a critical skill in healthcare where mistakes are costly and stakes are high. His evidence-based validation methodology, honed through hundreds of founder engagements, helps digital health entrepreneurs navigate regulatory constraints while finding genuine product-market fit with patients, providers, and payers.
Natalie Ellis – Product Mentor – The Product Bus
Natalie’s extensive digital health expertise includes work as Strategic Product Lead for a major Federal Government health service website, where she drives user-centered improvements that impact millions of Australians. With deep experience in healthcare market research and public policy, she understands the unique challenges of validating health products, from regulatory requirements to user trust. Her work spans consumer health, clinical workflows, and health system integration, making her the ideal guide for founders navigating the complex intersection of healthcare needs and digital innovation.
Scotty Allen – Founder – The Product Bus
Scotty’s journey from educator to EdTech leader to founding The Product Bus gives him unique insight into behaviour change products, essential for digital health success. Having validated and scaled products across multiple startups, he specialises in helping founders test assumptions before building, a critical skill in healthcare where mistakes are costly and stakes are high. His evidence-based validation methodology, honed through hundreds of founder engagements, helps digital health entrepreneurs navigate regulatory constraints while finding genuine product-market fit with patients, providers, and payers.
What’s the investment?
The full cost of the cohort is $950.00 AUD (ex-GST) per founder or co-founder team.
This includes:
- 6 facilitated cohort sessions (online)
- Course materials
- Dedicated Slack Channel
- 1:1 specialised mentoring
Sign up for an information session to find out more. All dates 2025.
What You'll Walk Away With
By the end of the Validate Express: Digital Health Program, you’ll have gathered concrete evidence and actionable insights:
Outcome 1
A validated clinical or operational problem
Understand the real needs of patients, clinicians and health services through focused conversations and evidence scanning.
Outcome 2
A tested solution concept and value proposition
Discover what will actually be adopted in practice and refine your solution accordingly.
Outcome 3
Clear payer and funding pathway insights
Identify who pays, why they pay and what funding models apply to your product type.
Outcome 4
Comparator-aware positioning and market clarity
Map competitor and comparator solutions including TGA/FDA-cleared tools, validated digital therapeutics and incumbent workflows.
Outcome 5
A viable business model and pricing approach
Develop a realistic early commercial model grounded in health sector economics and procurement constraints.
Outcome 6
A 90-day evidence-based plan
Build a practical next-step roadmap based on the evidence you’ve gathered — not guesswork.
Outcome 7
Confidence to proceed, pivot or pause
Make a strategic decision supported by real clinical, commercial and regulatory signals.
Go From
Idea
to
Evidence
in a Product Bus Cohort
Upcoming Cohorts:
Validate Express: Digital Health Edition
From Insight to Evidence
Why a Digital Health Edition?
Digital health founders face specific hurdles that general startup programs can’t solve: clinical value, payer pathways, regulatory expectations, evidence requirements and real-world adoption.
This cohort gives you a structured, practical way to answer the core question:
“Will this work in the health and wellbeing space, and who will pay for it?”
Is This Cohort Right For You?
Validate Express: Digital Health Edition is designed for:
Founders building digital health or digital medicine products
Clinicians, researchers and engineers exploring a commercial pathway
Innovators with an idea, prototype or MVP needing clarity on payer, evidence and workflow fit
Early ventures wanting to validate clinical problems with real users
Anyone who wants to make decisions based on evidence, not assumptions
What's the Investment?
The full cost of the cohort is $950.00 AUD (ex-GST) per founder or co-founder team.
This includes:
- 6 facilitated cohort sessions (online)
- Course materials
- Dedicated Slack Channel
- 1:1 specialised mentoring
Meet Your Facilitators
Natalie Ellis – Product Mentor – The Product Bus
Natalie’s extensive digital health expertise includes work as Strategic Product Lead for a major Federal Government health service website, where she drives user-centered improvements that impact millions of Australians. With deep experience in healthcare market research and public policy, she understands the unique challenges of validating health products, from regulatory requirements to user trust. Her work spans consumer health, clinical workflows, and health system integration, making her the ideal guide for founders navigating the complex intersection of healthcare needs and digital innovation.
Scotty Allen – Founder – The Product Bus
Scotty’s journey from educator to EdTech leader to founding The Product Bus gives him unique insight into behaviour change products, essential for digital health success. Having validated and scaled products across multiple startups, he specialises in helping founders test assumptions before building, a critical skill in healthcare where mistakes are costly and stakes are high. His evidence-based validation methodology, honed through hundreds of founder engagements, helps digital health entrepreneurs navigate regulatory constraints while finding genuine product-market fit with patients, providers, and payers.
Sign up for a free Info Session Now
What You'll Walk Away With
By the end of the Validate Express: Digital Health Program, you’ll have gathered concrete evidence and actionable insights:
Outcome 1
A validated clinical or operational problem
Understand the real needs of patients, clinicians and health services through focused conversations and evidence scanning.
Outcome 2
A tested solution concept and value proposition
Discover what will actually be adopted in practice and refine your solution accordingly.
Outcome 3
Clear payer and funding pathway insights
Identify who pays, why they pay and what funding models apply to your product type.
Outcome 4
Comparator-aware positioning and market clarity
Map competitor and comparator solutions including TGA/FDA-cleared tools, validated digital therapeutics and incumbent workflows.
Outcome 5
A viable business model and pricing approach
Develop a realistic early commercial model grounded in health sector economics and procurement constraints.
Outcome 6
A 90-day evidence-based plan
Build a practical next-step roadmap based on the evidence you’ve gathered — not guesswork.
Outcome 7
Confidence to proceed, pivot or pause
Make a strategic decision supported by real clinical, commercial and regulatory signals.